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Professional, Digital Marketing – Digital Content Strategy

Headquarters Office, 625 State Street, Schenectady, New York, United States of America Req #451
Thursday, January 23, 2020
Be a part of the transformation at MVP Health Care®. MVP Health Care is a nationally-recognized, regional not-for-profit health insurer. We care for more than 700,000 members across New York and Vermont and are powered by the ideas and energy of more than 1,700 employees. We employ talented people  with diverse backgrounds and experience—tech people, numbers people, even people people—to make health insurance more convenient, more supportive, and more personal. If you’re ready to join a thriving, mission-driven company where you can create your own opportunities—it’s time to make a healthy career move to MVP.

In this position, your goal is to help grow brand awareness and loyalty by creating and implementing a
digital marketing website and content strategy. You are responsible for the content creation across website and email marketing, as well as paid digital campaigns. You will work collaboratively across the Marketing & Communications team and other business areas, creating processes for requests
and management of digital content.

 

This position is responsible for making sure all digital communications plans and tactics are
delivered on time and on budget and are integrated across the organization. You will also need to stay abreast of organizational goings-on in order to prioritize and deliver on digital projects appropriately.

 

Responsible for:

  • Managing content and technical troubleshooting of mvphealthcare.com and joinmvpmedicare.com, including post-login experiences
  • Building a digital content strategy (web, email, digital advertising) with short- and long-term goals
  • Content marketing initiatives to achieve business targets and elevate the brand
  • Developing digital communication plans, including content calendars and approval processes, for executing strategies or initiatives=
  • Optimizing website content for SEO
  • Proofing all digital content
  • Developing and tracking digital KPIs

 

Required Skills: 

  • Superior copywriting skills with the ability to create content for all digital experiences (web, mobile, email, social, etc.)
  • Email Marketing or Marketing Automation software knowledge required (ExactTarget, ClickDimensions, etc.)
  • Proficient with CMS tools such as WordPress
  • Proficient in HTML and CSS
  • Knowledge of Adobe Dreamweaver, InDesign, and Photoshop
  • Expert knowledge with SEO and SEM
  • Knowledge in paid digital advertising (social and ppc)
  • Knowledge of other computer languages a plus (JavaScript)
  • Proven experience with managing UX/UI 
  • Analytics knowledge required (Power BI, Google Analytics, Webtrends)

Minimum Education:

BA/BS is required, or equivalent amount of relevant experience and education may be considered

 

Minimum Experience:

5-7+ years of progressive digital experience

 


MVP Health Care is an Affirmative Action/Equal Opportunity Employer (PDF). We recruit, employ, train, compensate, and promote without regard to race, religion, creed, color, national origin, age, gender, sexual orientation, marital status, disability, genetic information, veteran status, or any other basis, e.g., Pay Transparency (PDF), protected by applicable federal, state or local law. Any person with a disability needing special accommodations to the application process, please contact Human Resources at hr@mvphealthcare.com.

Other details

  • Job Family Marketing/Communications
  • Pay Type Salary
  • Headquarters Office, 625 State Street, Schenectady, New York, United States of America