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Content Marketing Strategist

Janney Montgomery Scott LLC, 1717 Arch Street, Philadelphia, Pennsylvania, United States of America Req #377
Monday, March 2, 2020
Janney is an award-winning full-service financial services firm committed to understanding our clients' needs and providing advice beyond investments.  We are equally committed to building a diverse workforce and inclusive culture where employees can use their talents to thrive and grow professionally with the firm.

Janney is seeking an experienced Content Marketing Strategist who will be a key contributor in our efforts to engage prospects, and to help financial advisors build long-term, multi-generational relationships with their clients.  In this role, you will conceive and create content for publication, help develop strategies and campaigns, and manage continual upgrades to content. This role reports directly to the Vice President, Director of Client Marketing Strategy, and will work closely with internal business partners as well as Marketing and Corporate Communications team members.


Major responsibilities include:


Content Development

  • Develop content to promote key capabilities of Janney’s wealth management business, and to engage key client segments including women and the next generation.

  • Develop core messaging, positioning and content for use across multiple channels.

  • Work closely with team members on aspects of production and distribution.

  • Approach content development with a digital first mindset for content distribution including websites and mobile devices, and support multi-media content development such as podcasts and videos to supplement web and print publications.

  • Work with strategic partners who provide third-party content, and edit for distribution across multiple-channels.

  • Adhere to editorial standards and contribute to the ongoing evolution of the firm’s editorial style guide.


Content Management

  • Oversee content management and update processes for client-facing content across multiple platforms, and work with content owners for timely update completion.

  • Partner with the technology team to implement enhancements to upgrade and development the content management process.


Campaign Management

  • Support the development and execution of integrated marketing campaigns that require coordination across various internal groups.  Develop core messages and content across all disciplines contributing to campaigns.  Coordinate content distribution across all channels including advisor education and engagement, as well as regional and branch leadership engagement.


Required Skills: 

  • Demonstrated ability to create communications strategies, messages and content

  • Experience in initiating and managing marketing campaigns

  • Ability to coordinate and influence internal and external partners to work toward common goals

  • Comfort with managing multiple projects simultaneously and demonstrated ability to multi-task and prioritize activities effectively

  • Demonstrated ability and initiative to think independently, and handle increasing responsibility over time

  • Superior time management and organizational skills, including the ability to meet tight project deadlines

  • Experience in digital distribution of content including websites, mobile devices, and email

  • Knowledge of MS Office Suite required: Word, Excel, PowerPoint


Required Experience: 

  • Bachelor’s or advanced degree in business, marketing, communications

  • Minimum 7 years of marketing and content development experience in the financial services industry



Janney is dedicated to promoting and supporting diversity within our workplace.  We provide an environment that promotes respect, integrity, teamwork, achievement and acceptance regardless of age, disability, education, gender, gender expression, gender identity, job level, marital status, military status, national origin, parental status, pregnancy, race, religion, sexual orientation, socioeconomic status, or other protected factors. Janney is committed to equal employment opportunities and providing reasonable accommodations to applicants with physical and/or mental disabilities.

Other details

  • Pay Type Salary
  • Janney Montgomery Scott LLC, 1717 Arch Street, Philadelphia, Pennsylvania, United States of America