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Local/Retail Advertising - Campaign Specialist

Tucson, AZ, USA Req #9967
Monday, January 13, 2020

The Arizona Daily Star seeks an innovative, motivated, results-focused Campaign Specialist to join our team.  This role will formulate appropriate strategies, implementation and will be responsible for the ongoing fulfillment of digital marketing plans, including post-sale support such as digital optimization, fulfilling actionable insights plan from retail account executives and performance analysis focused on delivering to client objectives.  Key success measures for this role will be continually devising next steps and analysis of retail client accounts, ensuring consistent delivery of premium results at or above defined retail benchmarks, client satisfaction and client retention.    


Responsibilities:

  • Ability to deliver web analytics, marketing best practices and fulfill digital services offerings.

  •  Effectively manage day-to-day campaign performance and assess digital campaign trends.

  • Assist in developing marketing strategies by understanding client expectations, assessing feasibility and identifying marketing and advertising opportunities for our clients.

  • Monitor, evaluate, and leverage standard processes to manage campaign performance and determine actionable improvement opportunities.

  • Troubleshoot and resolve performance issues using best practices while optimizing campaigns to meet the changing needs of our clients.

  • Drive campaign ROI to assist the sales team in retaining and growing accounts.

  • Manage client expectations, communication, industry benchmark alignment to performance metrics.

  • Understand constantly evolving technologies and processes into the client solution delivery process.

  • Ability to quickly master business process, marketing and technology concepts.

  • Demonstrated understanding of campaign performance analytics.

  • Demonstrated knowledge of digital KPI success and what success looks like.

  • Ability to integrate multiple data sources into a unified actionable results plan that guide the client through the plan of action.

  • Mastery of key technologies and systems to manage marketing campaigns.

  • Knowledge of ad management and analytics platforms – DFP, Google Analytics, Facebook, YouTube.

  • Advanced capabilities to effectively manage digital advertising campaigns –Search, Display, Marketing Management Systems etc.

  • Strong technical and analytical skills to establish, assess, adjust and routinely improve marketing campaigns over their lifecycle.

  • Demonstrated expertise with digital marketing publishing systems & processes.

  • Strong verbal and written communication skills.

  • Ability to collaborate and work in a team environment.

Requirements:

  • 3+ years hands-on experience optimizing online/digital advertising campaigns.

  • Google Analytics Certification is a plus.

  • Strong proficiency in client relationship management, web analytics, marketing best practices and ability to fulfill digital service offerings.

  • Ability to effectively manage day-to-day campaign performance, assess digital campaign trends, understand and report performance analytics.

Here's what we have to offer:

We offer a competitive salary and career growth opportunities. We also offer you a comprehensive benefits package which includes medical, dental, vision, life insurance, short-term disability, long-term disability, Paid Time Off, Company Paid Holidays, employee discount program and domestic partner benefits. Our 401(k) is topnotch and contributions you make, up to the first 5% eligible for a 100% Company match!


About us:

The Arizona Daily Star in Tucson, Arizona is the only local newspaper covering local breaking news.  It has a tradition of serving the residents of Southern Arizona for over a century.  As the home of the University of Arizona, Tucson also is rich in cultural diversity and a commitment to educational excellence. The Arizona Daily Star is a drug-free workplace and all applicants considered for employment must pass a post-offer drug screen and background/MVR check prior to commencing employment. We are an Equal Opportunity Employer.  

 

 

Other details

  • Job Family Campaign Management
  • Job Function General Administration
  • Pay Type Hourly
  • Tucson, AZ, USA