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Marketing Director - Sandusky Mall

4314 Milan Rd, Sandusky, OH 44870, USA Req #80
Tuesday, December 3, 2019

Sandusky Mall seeks an aggressive individual with a strong background in marketing to direct the overall department responsibilities.  Ideal candidate would have experience in advertising, public relations, event planning along with a proven track record in sales and
sponsorship.  In addition, the individual will also be responsible for the creation and implementation of marketing plans, promotional events, admiration and control of marketing budgets.  Ideal candidate must demonstrate strong management skills and ability to communicate with all levels of the organization.  Exciting opportunity for a creative person in a fast paced environment.  Excellent salary and benefits commensurate with experience. 

The following list of items will detail the various job responsibilities to be carried out by a Marketing Director at Cafaro Company shopping centers. This list may not be all­ inclusive, and will be subject to change as the marketing and operational needs of the shopping center change.

Requirements:

  • Generate and source new ways of increasing mall promotional
    income. Strive for and track the malls promotional income goal as issued by
    Corporate Marketing.

  • Prepare and evaluate market research as it relates to the shopping
    center. This research should be utilized when developing the center's marketing
    plan.

  • Prepare and obtain approval from Corporate Office, implement and
    evaluate a shopping center Marketing Plan, which will detail the marketing
    goals for the center, the plans for attaining those goals and a method for
    evaluating the achievement of those goals. Achievement should be measurable in
    increased profitability for the center.

  • Prepare, as part of the Marketing Plan development, obtain
    approval for and accurately implement an annual marketing budget for the
    shopping center marketing program, detailing income sources, administrative,
    promotional, and advertising expenses.

  • Maintain frequent, in person contact and communication with all
    merchants. Promote unity and enthusiasm among yourself, the management office,
    and the merchants.

  • Be involved with community groups and organizations in a Public
    Relations capacity, with the intention of projecting the center as a community
    entity. Partner with local media and business in sponsorship of mall events.

  • Where applicable, know and maintain the Merchants' Association
    By-Laws and administer all provisions of same. With Marketing Fund, the
    Marketing Director will be responsible for maintaining the defined procedures
    for operating a Marketing Fund.

  • Organize and administer all Merchants' Association or Advisory
    Board meetings and any other meetings or committees that may be organized at
    the shopping center and which deal with the marketing of that center.

  • Supervise control of office supplies and equipment. Monitor and
    track marketing payroll and insurance obligations.

  • Maintain inventory and supervise care of promotional equipment,
    seasonal decor and promotional supply room. This inventory will include
    organized storage for ready reference by any staff member, manuals and
    procedural handbooks forwarded from corporate marketing.

  • Perform as a mall office staff person, i.e., weekend duty. Work
    positively and cooperatively with all mall office staff members.

  • Keep abreast of industry trends by reading trade magazines,
    newsletters and communicating with Corporate Marketing Managers, industry
    associates and peers.

  • Participate in Corporate advertising, marketing and promotional
    programs as they apply and are offered at your center. This includes both
    embracing and enhancing concepts provided. Best efforts will be made to
    maximize the benefits to the center by fully utilizing and developing programs
    and sponsor samples.

  • Maintain an open and on-going line of communication with the
    corporate marketing office, keeping staff members there apprised of day-to-day
    events and issues affecting the center. This line of communication includes
    responding to requests for information and reports by the deadlines given.

  • Strong sales skills - The ability to set meetings and present
    proposals to decision makers. Generate income dollars through sponsorship,
    media partners, and on mall advertising.

  • Must be willing to travel periodically as required.

  • Strong awareness of Social Media – Must be familiar with Social
    Media (Facebook, Twitter, Pinterest, etc.) and be able to post and update items
    on an as needed basis. Web site updates also apply. Must stay current with new
    Social Media outlets.

  • Prepare and maintain records of communication, including:

- Meeting agendas/notices

- Meeting minutes

- Promotional calendars

- Newsletters

- Event information correspondence

- Advertising information correspondence

- Correspondence from corporate office

- Miscellaneous correspondence

  • Maintain all Merchants' Association/Marketing Fund bookkeeping and
    accounting systems, including:

- Budgets

- Accounts payable

- Accounts receivable

It is the policy of the Company to provide Equal Employment Opportunity to all employees and job applicants. The employment practices of the Company are conducted without regard to race, creed, color, national origin, disability, sex (except where sex is a bona fide occupational qualification as specified under the Equal Employment Opportunity Act of 1972), religion or age.

Other details

  • Pay Type Salary
  • Job Start Date Wednesday, January 1, 2020
  • 4314 Milan Rd, Sandusky, OH 44870, USA