Marketing Director - Sandusky Mall
Sandusky Mall seeks an aggressive individual with a strong background in marketing to direct the overall department responsibilities. Ideal candidate would have experience in advertising, public relations, event planning along with a proven track record in sales and
sponsorship. In addition, the individual will also be responsible for the creation and implementation of marketing plans, promotional events, admiration and control of marketing budgets. Ideal candidate must demonstrate strong management skills and ability to communicate with all levels of the organization. Exciting opportunity for a creative person in a fast paced environment. Excellent salary and benefits commensurate with experience.
The following list of items will detail the various job responsibilities to be carried out by a Marketing Director at Cafaro Company shopping centers. This list may not be all inclusive, and will be subject to change as the marketing and operational needs of the shopping center change.
Generate and source new ways of increasing mall promotional
income. Strive for and track the malls promotional income goal as issued by
Prepare and evaluate market research as it relates to the shopping
center. This research should be utilized when developing the center's marketing
Prepare and obtain approval from Corporate Office, implement and
evaluate a shopping center Marketing Plan, which will detail the marketing
goals for the center, the plans for attaining those goals and a method for
evaluating the achievement of those goals. Achievement should be measurable in
increased profitability for the center.
Prepare, as part of the Marketing Plan development, obtain
approval for and accurately implement an annual marketing budget for the
shopping center marketing program, detailing income sources, administrative,
promotional, and advertising expenses.
Maintain frequent, in person contact and communication with all
merchants. Promote unity and enthusiasm among yourself, the management office,
and the merchants.
Be involved with community groups and organizations in a Public
Relations capacity, with the intention of projecting the center as a community
entity. Partner with local media and business in sponsorship of mall events.
Where applicable, know and maintain the Merchants' Association
By-Laws and administer all provisions of same. With Marketing Fund, the
Marketing Director will be responsible for maintaining the defined procedures
for operating a Marketing Fund.
Organize and administer all Merchants' Association or Advisory
Board meetings and any other meetings or committees that may be organized at
the shopping center and which deal with the marketing of that center.
Supervise control of office supplies and equipment. Monitor and
track marketing payroll and insurance obligations.
Maintain inventory and supervise care of promotional equipment,
seasonal decor and promotional supply room. This inventory will include
organized storage for ready reference by any staff member, manuals and
procedural handbooks forwarded from corporate marketing.
Perform as a mall office staff person, i.e., weekend duty. Work
positively and cooperatively with all mall office staff members.
Keep abreast of industry trends by reading trade magazines,
newsletters and communicating with Corporate Marketing Managers, industry
associates and peers.
Participate in Corporate advertising, marketing and promotional
programs as they apply and are offered at your center. This includes both
embracing and enhancing concepts provided. Best efforts will be made to
maximize the benefits to the center by fully utilizing and developing programs
and sponsor samples.
Maintain an open and on-going line of communication with the
corporate marketing office, keeping staff members there apprised of day-to-day
events and issues affecting the center. This line of communication includes
responding to requests for information and reports by the deadlines given.
Strong sales skills - The ability to set meetings and present
proposals to decision makers. Generate income dollars through sponsorship,
media partners, and on mall advertising.
Must be willing to travel periodically as required.
Strong awareness of Social Media – Must be familiar with Social
Media (Facebook, Twitter, Pinterest, etc.) and be able to post and update items
on an as needed basis. Web site updates also apply. Must stay current with new
Social Media outlets.
Prepare and maintain records of communication, including:
- Meeting agendas/notices
- Meeting minutes
- Promotional calendars
- Event information correspondence
- Advertising information correspondence
- Correspondence from corporate office
- Miscellaneous correspondence
Maintain all Merchants' Association/Marketing Fund bookkeeping and
accounting systems, including:
- Accounts payable
- Accounts receivable
- Pay Type Salary
- Job Start Date Wednesday, January 1, 2020
- 4314 Milan Rd, Sandusky, OH 44870, USA